Should I use a printer or a marketing agency or designer for my literature?

Should I use a printer or a marketing agency or designer for my literature?

This really depends on you.  If you are the type of person to have a strong clear brand vision and how things should look, you have clear brand guidelines that you can share with said printer, or its just a one-off that’s unrelated to anything else you do then, of course, going directly to a printer to artwork for you is a cost-effective way.

However, if you are a little woolly and like to be guided then the answer is to use a professional designer.

 

What sets them apart

Agency

  • A marketing agency will look at the big picture and consider impact and full campaign ensuring no holes in your bucket (no leads lost)
  • They will create brand consistent materials
  • They will ensure the wording is appealing to the target market
  • Your materials will be proofed, spell checked and sensed checked to ensure accuracy
  • They may generate several ideas for you to pick from – and develop a brief for you to sign off

Designer

  • Will/should ensure brand consistency
  • You will need to be specific about what you want
  • They may not make suggestions to improve content or relevancy
  • I would expect them to at least spell check and sense check
  • They will create ideas from the brief you give – you have to feed them ideas

A printer

  • Will give you templates or use templates – so you could end up with leaflets that look like someone else’s!
  • They will be cheaper than all other alternatives
  • They will not make suggestions to improve content or relevancy
  • They are making money from this one off, their biggest concern is print quality
  • Any changes will be made to your specification and may be charged
  • Don’t expect them to spell check for you – it’s not their job

 

You can use our handy diagram below to help you decide:

 

 

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