All companies want to be innovative, to have the opportunity to gain new clients and more potential. However, a lot of companies aren’t willing to accept the possible risk of failure that comes with being creative, whether it’s rebranding, creating a new campaign or creating something that is simply a little “outside the box”.
What companies don’t realise is that by not taking risks, you’re actually risking the loss of relevance and value. Risks will always involve the possibility of failure, but it’s unavoidable and if you can’t accept failure, you can’t innovate nor grow as a business. A famous inventor once said “I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work.”
Even Google once admitted to saying that they expected 80% of their products to fail, hardly surprising after seeing some of their short-lived features such as Google Lively, Google Wave and Google Buzz. However, Google are a big enough company to know that taking risks can keep you ahead of the game and even failure can create room for a long-awaited success.
Here we have suggested some simple ways to embrace the innovative process:
- Embrace the failures, for every mistake there is a lesson to be learnt.
- Don’t be afraid to tinker, tweak and start again when it comes to ideas, it’d be impossible for every idea to be a success.
- Understand the target audience, make sure your ideas communicate well.
- Patience goes a long way, just remember that Rome wasn’t built in a day.
- Test and trial your ideas, ask for feedback from team members, customers or friends.
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