Should I use a printer or a marketing agency or designer for my literature?
This really depends on you. If you are the type of person to have a strong clear brand vision and how things should look, you have clear brand guidelines that you can share with said printer, or its just a one-off that’s unrelated to anything else you do then, of course, going directly to a printer to artwork for you is a cost-effective way.
However, if you are a little woolly and like to be guided then the answer is to use a professional designer.
What sets them apart
- A marketing agency will look at the big picture and consider impact and full campaign ensuring no holes in your bucket (no leads lost)
- They will create brand consistent materials
- They will ensure the wording is appealing to the target market
- Your materials will be proofed, spell checked and sensed checked to ensure accuracy
- They may generate several ideas for you to pick from – and develop a brief for you to sign off
- Will/should ensure brand consistency
- You will need to be specific about what you want
- They may not make suggestions to improve content or relevancy
- I would expect them to at least spell check and sense check
- They will create ideas from the brief you give – you have to feed them ideas
- Will give you templates or use templates – so you could end up with leaflets that look like someone else’s!
- They will be cheaper than all other alternatives
- They will not make suggestions to improve content or relevancy
- They are making money from this one off, their biggest concern is print quality
- Any changes will be made to your specification and may be charged
- Don’t expect them to spell check for you – it’s not their job
You can use our handy diagram below to help you decide:
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