3 BIG Benefits of email marketing

Despite being in the age of social media, email marketing has generated the highest ROI (return on investment) for 10 years in a row. Email marketing is a cost-effective tool that allows you to directly reach your contacts and drive business forward, with 205 billion emails being sent daily – you should really take advantage!

But that’s not all…

Larger and more defined audience
Twitter may boast about 255 million active users and Facebook with 1 billion active users, but the truth is that there are 3 times more email accounts than there are Facebook & Twitter accounts combined. Facebook actually limits the number of times that your posts appear in News Feeds, attempting to drive businesses towards the paid advertising options for a higher reach. 90% of email is successfully delivered to the intended recipient’s inbox, making emails 45 times more likely to be seen than a regular Facebook post that isn’t paid for. Additionally, with email marketing, you are able to get a report of various statistics that can show you how well your database is acting with your email and you can then adjust/update your database accordingly.

Drive the audience to your website
The average click-through rate of an email campaign is around 3%, which may not sound like a lot, but it is compared to the average 0.5% click-through rate of a Tweet, meaning you are 6x more likely for someone to click-through to your website from an email. These statistics are all measured within the email report, showing you how many people have opened the email and how many have clicked through to your website. A survey by Monetate shows that 4.24% of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media.

Email will never fade out
Many social media platforms have already seen their day, such as MySpace and Bebo. Yet where are they now? Users have now moved onto the new age of social media, which will certainly be around for a while, but it’s hard to judge what’s next. However, email has a history of stability and has been growing consistently ever since the first email was sent. Building and updating a strong email database will be a solid and long-term investment that will continue to pay off over years to come.

If you would like to know more about email campaigns or one-off promotional emails, contact Your Marketing Needs today on 01582 292016, to see how we can help you!