Social media has transformed the fortunes of countless businesses across the world. Most businesses are now engaging with social media, either in-house or external, because of its power to help leverage meaningful growth. Social media can be used to enhance your company profile. It can also reinforce the memorability of your branding and help you perfect a first-class customer engagement strategy.
So, it’s safe to say that social media is amazing. Except, of course, when it’s not.
While, yes, the basics of social media are relatively easy to get to grips with, without a clear plan, a robust structure, and set-in-stone guidelines to follow, social strategies can (and often do!) go very wrong.
Here are some social media marketing mistakes being made by businesses that are hampering growth.
1. Are you posting too much?
We’re almost certain you remember when you first started receiving a plethora of spam emails in your inbox because, well… it’s annoying, right? Unfortunately, spam isn’t just blighting inboxes across the world anymore because it has also encroached on the social media sphere in a big way.
Yes, social media is for sharing, and maintaining an active social presence is one of the best marketing decisions you can make for your business. However, there is such a thing as sharing too much, too frequently.
Remember, you want to engage your audience and keep them wanting more, which is why finding the right balance is so important. Often, quality over quantity is the ideal mantra to keep in mind. Still, a professional marketing team can crunch the numbers and make sure you’re posting the exciting and valuable content your audience wants at precisely the right times.
2. Are your posts littered with spelling mistakes and grammatical errors?
Look, we’re not saying you shouldn’t use the odd acronym now and again. And the bizarre mistake will happen every so often; we are all human after all. But if every post you share has an error in it, your credibility will take a hit.
Think about it: would you want to partner with or purchase from a business that doesn’t appear willing to spend time ensuring they are promoting their offering in the best possible light? Probably not, right? And you wouldn’t be the only one.
But it’s also important to note that there is a difference between professionalism and sounding like a robot…
3. Does your brand sound robotic?
Consumers want to engage with brands that feel approachable and, well… human. So, posting branded message after branded message isn’t going to encourage interaction or conversation. Instead, you will see better results by showcasing your brand’s personality and being relatable.
Having a marketing team on your side will ensure that every post shared to your social accounts has been proofed and edited for tone, clarity, flow, and grammar. Which, as we’ve seen, is one of the keys to maintaining credibility. But they’ll also make sure that your content sounds like you, which is essential for engagement and lead nurturing.
4. Are you sharing the same copy on every social platform?
If you’re ever tempted to hit copy and paste and share the same post-word-for-word on multiple platforms, remember that quite honestly, it just looks lazy. And trust us, with so much competition online, the last thing you want is for your audience to think you don’t care about them or your business.
This is where having a solid social plan comes into its own. Qualified professional marketing consultants put together our weekly objective-driven marketing plans. While each one is different, we know that posting at least three blog posts, three social posts, one newsletter, one infographic, and one email campaign per month delivers beneficial outcomes conducive to lead generation, engagement, and growth.