Creating a customer avatar
When it comes to getting to know your customers the best place to start is with the customers you already have that offer the greatest return – this is who …
Which social platforms should I be using?
We often get asked by people we meet, or work with ‘what platforms should I be using as a business?’. It seems to be that everyone wants to either do …
How can I make my products sound interesting?
People often say to me – “But our products are not glamorous or interesting so why would people want to hear from us?” We the answer is – its …
How to write a newsletter your customers will read
With our newsletters the average open rate is 50%, but what’s the secret? I know, even I annoy myself with the word content – but here it is …
Content is KING!
I mentioned previously about the importance of content and this is a corner stone of all marketing materials. You wouldn’t expect to watch a demo in B&Q on how to make …
What marketing should I be doing in 2018?
(PREFER TO WATCH THIS AS A VIDEO? SIGN UP NOW FOR EXCLUSIVE ACCESS TO THE LIBRARY>>>>) Well they say you can’t reinvent the wheel and its true – with everything …
Welcome to our new resource centre
Welcome to our new resource centre There will be lots of content and how to guides being added over the coming weeks, so keep your eyes peeled. Or sign up …
Don’t flake out this Valentine’s Day
If you haven’t heard (or seen) already, bakery chain Greggs are opening their doors to host Valentine’s Day this year – and there’s even prosecco on the menu alongside some …
The most complained about adverts of 2017
The most complained about adverts of 2017 In 2017, 30,000 complaints were made to the UK’s advertising watchdog, the Advertising Standards Authority (ASA), for a variety of adverts that didn’t …
We take the time to understand our clients
Last week, Katey attended the introduction to the Freedom Programme which is run by the Bedford Womens Centre and others. The Freedom programme is run over the course of 11 …